Changelog

Built in the open.

Every release, every fix, every quiet improvement. We ship weekly and write it down so you always know what changed in your workspace.

Morning brief

New
  • MARIA now comes to you. Each morning, an in-app brief gathers what needs you — trends to ride, content to approve, hooks added, client reports ready — and stays quiet on the days there's nothing to say.
  • Toggle it in your notification preferences. In-app for now; email and Slack delivery are on the way.

Trend radar

New
  • Scan what's trending in a brand's niche and country — live from the web. Each find is classified as an on-brand angle, an explainer, or skip, with its source cited.
  • Turn any on-brand angle into a hook and save it straight to the Hook Vault in one click.

Market context

New
  • Every brand now carries its market — country, language and dialect, dominant platforms, local do's and don'ts. MARIA proposes it from a live web search; you edit and confirm.
  • It's applied everywhere MARIA writes, so output is on-brand AND on-market — Saudi Arabia isn't Côte d'Ivoire. A workspace default is inherited and can be overridden per brand.

Hook Vault

New
  • A living, shared library of hooks for your workspace. Save, write, and edit the openers that work — as reusable templates with [slots] or as literal lines.
  • Render any hook on-brand — in a chosen brand's voice and market — and use it to pre-fill a campaign brief.

Agency mode

New
  • Run an agency: group your brands under Clients, each its own walled-off world, and land on an Agency Hub that shows every client at a glance.
  • Assign your team per client — an account manager sees only the clients they're on.
  • Generate a client report in two clicks: campaigns, performance, and key learnings for any period — export a PDF or share a clean, read-only link with your client.
  • Brief assistant: paste a messy client brief and MARIA structures it — objective, channels, budget, key message — and pre-fills the campaign for you to review.

Teams & brand groups

New
  • Assign people to specific brands — a Brand Manager per brand, who sees and manages only what they're given.
  • Group your brands: a parent group holds the corporate purpose, mission, and values, and every child brand inherits them automatically (and can override).
Improved
  • One consistent access model across the whole studio — owners and admins see everything, members see what they're assigned.

Pilotage & the brand vault

New
  • The Brand Vault — your brand's whole reference in one page: DNA, messaging, strategy, personas, market intel, campaign history, and learnings. Export it as a PDF.
  • Pilotage — a command center for your campaigns: track objective, budget, dates, status, and KPI target vs. actual, with a cross-brand timeline.

Your brand's assets, in one place

New
  • Give each brand its foundations — upload your logo (with light, dark, and icon variants), set your color palette, and define your typography.
  • A media library in Assets: upload your product, service, and lifestyle photos and videos, tag them, and find them in seconds.
Improved
  • MARIA now uses your logo, palette, and fonts as real constraints — every campaign stays on-brand.
  • A 'brand readiness' check nudges you to complete your identity before generating, for sharper results.

MARIA learns your taste

New
  • MARIA now remembers your edits and feedback, and pre-tunes every new generation to match your taste.
  • Teach your voice instantly — import a few past posts and skip the cold start.
  • Export or clear what MARIA has learned about you, any time.
Improved
  • A panel to see, edit, or clear what MARIA has learned about your style.
  • Strategy and creative direction now think more carefully before they answer.

Sharper craft, built-in help

Improved
  • A craft pass across the whole studio — stronger hooks, tighter copy, and more on-brand visuals.
  • Campaigns are grounded in real research — your brand's site and the competitors you name — so the claims hold up.
New
  • A support assistant answers your product questions in-app, with a human on call when needed.
Fixed
  • Steadier results when importing large amounts of brand content.

Plans & billing

New
  • Manage your whole subscription in one place — switch plans, track usage, and download invoices.
  • Live usage meters for brands, campaigns, images, and video, with a heads-up before you reach a limit.
Improved
  • A clearer pricing page with Solo and Agency tiers, monthly or annual.

Built for studios

New
  • Run multiple brands in one workspace, fully isolated — voices never bleed across accounts.
  • Invite your team with roles: owner, editor, and reviewer.
  • Share a read-only link so clients can review and sign off — no account needed.
  • An agency dashboard to see every brand at a glance.

A new workspace

New
  • A redesigned workspace — dashboard, brand pages, campaigns, and a drag-and-drop calendar.
  • Real-time notifications the moment something is ready for you.
  • Approvals: review, comment, and approve or send back in a click.
  • A streamlined onboarding to set up your first brand in minutes.
Improved
  • MARIA now speaks both English and French.

Private beta

New
  • Brand DNA — MARIA learns your voice, palette, and visual direction from content you already have.
  • Brief in, full campaign out: strategy, copy, and visual direction in a single pass.
  • Publish-ready formats for Instagram, TikTok, LinkedIn, X, Facebook, and email.
  • A focused single-brand workspace for solo founders.

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Changelog — Weekly Product Updates — MARIA